Getting Pitch and Business Ready for Investors

brought to you by Hatchery

We break a business down to 11 key areas of viability, planning, and execution. Using your PowerPoint in class we’ll go over the components of your business honing it to something stronger. The goal is to work to make it defensible and viable. The deck could be used in customer pitches, tweaked for investor presentations, and the starting point for the business plan.
We will also cover:
  • What to focus on in launch
  • Big pitfalls to avoid
  • Funding besides angel investors.
Get ready to work on your business. This will not be a lecture, but a hands-on experience. Learn by doing. Come prepared to talk about your business and participate.


Workshop Details

Wednesday, January 31st, 5:30 – 9:00 pm

The 11 points in your deck to bring to class:


The 11 points in your deck to bring to class:
1. Components of a good team
2. Refining your product
3. Addressing the pain your products solve
4. Differentiating your solution
5. Defining addressable market
6. Reviewing competitor landscape
7. Marketing strategy and business pipeline
8. Clarifying your revenue model
9. Financial projections
10. Fundraising/investment targets
11. Use of investment funds
We are here to help entrepreneurs through the challenges of business and tech in building your companies. Applies to all companies.

Prerequisites (please submit in advance):

Submit a PowerPoint deck addressing the 11 points in the class description. It is possible to sit and listen, and not participate. But only those with decks will have their businesses covered in the workshop. Please watch this before coming:

The Power of Telling Stories:
Learn the power of storytelling and how to effectively use it to pitch your product to companies or investors.
Stories shape how others see you.

Listening matters. Stories persuade. Move people to action.


1. Goal – Why are you telling the story?
2. Grab attention – Why the audience listens to your story?
3. Engage – Why would audience care?
4. Enable action – Why others would want to share story?

Wednesday, January 31st, 5:30 – 9:00 pm

About the speaker: Yao Huang, Managing Partner, The Hatchery

Yao is the Founder and Managing Partner of The Hatchery, an organization instrumental in developing the New York technology ecosystem. Hatchery’s big data incubator works with corporations to collaboratively develop new innovations and companies for competitive advantage and revenue streams leveraging machine learning, artificial intelligence, prediction, natural language processing. She has helped over 350 early stage companies through various phases of maturity with a focus on product, business, revenue, and funding. She leads up the enterprise incubator in New York building products with corporate partners — from ideation, development, sales, funding to exit. She is advisor and deal maker to the governments of 10 countries throughout North America, Europe, and Asia to assist foreign technology companies in their expansion to the U.S. market.

Yao was named by Forbes as one of eleven women at the center of New York’s digital scene, by Beta Beat as one of 25 Women Driving New York’s Tech Scene, and TechWeek’s 100 most influential people in tech. She is part of the U.S. State Department Global Entrepreneurship Program Delegations in bringing entrepreneurship and initiatives to strategic countries.

Yao is a sought after speaker in areas of building internet companies, technology, big data, social media, and entrepreneurship. Yao and her efforts have been featured in Fortune, Inc Magazine, The Miami Herald, Reuters, Daily News, Red Herring, Crains, American Venture, and TED. She has a particular passion for helping entrepreneurs, women, and social causes with projects in place to build global communities, push more women into executive positions.